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Bulgari Shows What Gemstones Smell Like

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By: Jamie Matusow

Editor-in-Chief

Have you ever imagined a gemstone as a fragrance – and what it would smell like?

Bulgari is getting ready to lauch a new fragrance collection, Le Gemme – and each will smell like the gemstone that inspired it. It will be available in the U.S in time for Valentine’s Day next year.

The collection will include 6 fragrances:

  • Ashlemah, inspired by Amethysts, with notes of lavender, violet and heliotrope
  • Noorah – Turquoise, includes cardamom, iris, tobacco, oak, patchouli and vanilla.
  • Amarena – Tourmaline, with tuberose and powdery rose accords.
  • Lilaia -Peridot, with mint and orange.
  • Maravilla – Citrine, with citrus, peach, jasmine and patchouli.
  • Calaluna – Moonstone, with sandalwood, cardamom, amber and pear.

Each of the fragrances in the collection will be sold separately – at approximately $381 for a 100 ml bottle. Le Gemme will debut in Europe and Asia in September, and then in the U.S. in February 2015.

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